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The Maze of Models in Online Insights Communities
The Maze It has become increasingly difficult to answer the client question, “So, how should this online community be structured?” Prior to 2007, the classic community was the defacto model. Today,...
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Wizardry of MROCs: A Meaningful Journey
It never fails to fascinate me how much people will share about themselves online—especially for longer market research studies where typical time constraints are a non-issue and participation is at...
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Online Projectives: It Could Be Anything!
Most, if not all, of my favorite projective activities in new qualitative research are derived from traditional qualitative research methods. Online discussions or communities feature an extended...
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Building Your Own Insights Community? What To Expect from Platforms
This month I took time out to get demos and trial boards for several licensable community platforms. These platforms allow essentially any research consultant to create their own online insights...
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From Scents to New Cars to Pants Fit Tests — More Highlights from Market...
This covers some of the highlights from the afternoon sessions on Day 1 of the Market Research in the Mobile World Conference held in Cincinnati 7/18-7/19. The event sold out with 300+ attendees from...
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